Our job is to create the best fly rods possible. Period. We've poured years of experience gained through fly fishing and guiding into our rods. When it came to designing our own equipment, no short cuts would do. Nothing less than the best. Our USA made rods contain the highest quality components, and are hand-built right here in Coastal North Carolina. The Southern Outer Banks are our testing grounds. Over a decade of fly fishing the harshest conditions and fighting the toughest fish, has given us the knowledge base to build equipment that will stand up to anything you put it against.
Since we are building premium fishing rods, we want to give them the attention to detail that they deserve. No high cost rods with gaps between guide threads and alignment dots half scratched off. When we build these rods, we think about what we would want as a customer. We'd be pretty disappointed to pay a big price for a high-end rod, only to have it put together with less than desirable attention to detail, so you won't see anything like that leaving our shop. We not only want you to be excited about how amazing your new rod casts, but we also want you to be extremely proud of the build quality.
We believe that having a superior product is only part of the equation. The company that manufactures the product should also have their customers' best interest in mind. You deserve a company that will be there for you before, during, and after the purchase. A company that listens, not just talks. A company that is built on truth, not hype. A company that supports the sport, and works to grow and develop it for future generations. A company that gives generously, educates its customers, and treats each of them like a friend. It is our intent to be that company for you.
If you have an issue, we are going to take care of it. Plain and simple. We have a reputation to build and keep in this industry. Damaged rod? Unhappy with the product for some reason? We'll take care of you. In an age where one unhappy customer with a voice and a social media account can blemish your reputation, we would be doing ourselves a disservice by giving anything less than stellar customer service. We're in the business of solving problems and helping people, that will always be the ideal that fuels our customer service. And by the way, we consider each of you friends through our shared interest in the sport, and we always look out for our friends.
"Cheap" and "value" are not interchangeable. Cheap just feels like a dirty word to us. We will always strive to build the highest quality products available, and we will price them accordingly. We won't overcharge for our products, so you can be assured that you are always getting your money's worth. You won't see "buy one get one" sales or cheap low-end products...that's not who we are. Although we don't do "cheap", we do want to overwhelm you with extreme "value". Value, being defined as getting "more than you paid for". This goes back to the whole giving back and growing the sport ideal. Through educational articles on our blog, entertaining videos, casting clinics and other activities, we hope to bring extreme value to everyone in the sport. Our philosophy is to offer value to you with no expectation of a return. It's a karma thing.
Our hope is that the fly rods you purchase from us will serve as an open door for you. One that leads to adventure. We hope that you find yourself in places that are so beautiful that they reset your mind to what pure happiness is. And we hope that whether it's for a week at a time, or only for a few hours, you can escape the hustle and bustle of the real world and just worry about you, the water and the fish. Life is short, it goes by in a flash, and it's completely up to you with what you do with it. We're not really selling you a fly rod, we're selling you a ticket to adventure. Get out there and make some memories.