Our Story - Culture, Philosophy, Hope


Culture: Built for Hardcore Anglers, by Hardcore Anglers.

We are a group of anglers whose lives are intertwined with the sport of Fly Fishing. We would do this even if we never made a cent from it. Our passion for the sport translates into an undying dedication to crafting the best possible products for you. This is more than a business for us. It's a vehicle to help us grow the sport through giving to charities, educating the public, and bringing new anglers into the sport.



Philosophy: Do it better...

Performance and Quality...Do it better than everyone else.

Attention to Detail...Do it better than everyone else.

Customer Service...Do it better than everyone else.

Brand to Customer Relationship...Do it better than everyone else.

Value...Do it better than everyone else.


Performance and Quality:

Our job is to create the best fly rods possible.  Period.  We've poured years of experience gained through fly fishing and guiding into our rods. When it came to designing our own equipment, no short cuts would do. Nothing less than the best. Our USA made rods contain the highest quality components, and are hand-built right here in Coastal North Carolina. The Southern Outer Banks are our testing grounds. Over 10 years of fly fishing the harshest conditions and fighting the toughest fish, has given us the knowledge base to build equipment that will stand up to anything you put it against.


Attention to Detail:

Since we are building premium fishing rods, we want to give them the attention to detail that they deserve. No high cost rods with gaps between guide threads and alignment dots half scratched off. When we build these rods, we think about what we would want as a customer. We'd be pretty disappointed to pay a big price for a high-end rod, only to have it put together with less than desirable attention to detail, so you won't see anything like that leaving our shop. We not only want you to be proud of how amazing your new rod casts, but we also want you to be extremely proud of the build quality.


Brand to Customer Relationships:

We believe that having a superior product is only part of the equation. The company that manufactures the product should also have their customers' best interest in mind. You deserve a company that will be there for you before, during, and after the purchase. A company that listens, not just talks. A company that is built on truth, not hype. A company that supports the sport, and works to grow and develop it for future generations. A company that gives generously, educates its customers, and treats each of them like a friend. It is our intent to be that company for you.


Customer Service:

If you have an issue, we are going to take care of it. Plain and simple. We have a reputation to build and keep in this industry. Damaged rod? Unhappy with the product for some reason? We'll take care of you. In an age where one unhappy customer with a voice and a social media account can blemish your reputation, we would be doing ourselves a disservice by giving anything less than stellar customer service. We're in the business of solving problems and helping people, that will always be the ideal that fuels our customer service. And by the way, we consider each of you friends through our shared interest in the sport, and we always look out for our friends.



"Cheap" and "value" are not interchangeable. Cheap just feels like a dirty word to us. We will always strive to build the highest quality products available, and we will price them accordingly. We won't overcharge for our products, so you can be assured that you are always getting your money's worth. You won't see "buy one get one" sales or cheap low-end products...that's not who we are. Although we don't do "cheap", we do want to overwhelm you with extreme "value". Value, being defined as getting "more than you paid for". This goes back to the whole giving back and growing the sport ideal. Through educational articles on our blog, entertaining videos, casting clinics and other activities, we hope to bring extreme value to everyone in the sport. Our philosophy is to offer value to you with no expectation of a return. It's a karma thing.



Hope: Choose your Adventure...

Our hope is that the fly rods you purchase from us will serve as an open door for you. One that leads to adventure. We hope that you find yourself in places that are so beautiful that they reset your mind to what pure happiness is. And we hope that whether it's for a week at a time, or only for a few hours, you can escape the hustle and bustle of the real world and just worry about you, the water and the fish. Life is short, it goes by in a flash, and it's completely up to you with what you do with it. We're not really selling you a fly rod, we're selling you a ticket to adventure. Get out there and make some memories.



A message from the owner

The fondest memories of my youth, involve my father waking me up early on Saturday mornings to head down to the river. Casting bobbers for Bluegill at the age of 5 is where my obsession began. Thirty years later, with a family of my own, I am now sharing my passion for fishing with my two young boys Tucker and Zane.

I have literally spent my entire life on the water. Because of fishing, and especially the fly rod, I have made friends, caught fish, and travelled to destinations that I would have never seen otherwise.

As my love for fly fishing and time spent on the water grew, guiding became a natural progression for me. I started a guide service in 2012 and experienced the excitement and reward of leading anglers to the fish of their dreams. Guiding has always been about much more than catching fish, it's about teaching anglers something new, showing them the beauty of nature, and leaving them with long lasting memories of their day on the water.

I had the pleasure of helping launch a local Project Healing Waters Fly Fishing program in 2013. It has been an honor to work with our disabled Veterans and share my love of fly fishing, fly tying and rod building with them. I can tell you that it is amazing to witness the healing and therapeutic power of this program, it has definitely saved lives.

Mauser Fly Fishing grew from this progression of my life being fully intertwined with the sport. My passion for guiding and teaching people about fly fishing led me to start designing and building fly rods. There is nothing more thrilling for me, than putting a hand-crafted fly rod into someone's hands and watching them pursue their fish of a lifetime. I look forward to building a relationship of trust with every one of our clients.

John Mauser, Owner, Mauser Fly Fishing LLC